From the archive

Stop turning every pleasure into work

If you want to try selling, try it on a small scale. See whether you like the actual work that appears around the thing you love. You don't have to announce that you're a founder now and there's no going back. If you don't want to, refusal needs no defense. “I enjoy doing this for myself” is already a complete thought. You don't need to promise that one day you'll come to your senses and launch a store. You can have something good that serves nobody and isn't growing toward anything.